+44 7424117298
Shikha Sohal
Product Design | Strategy | Research | Generative Design
I’m a storyteller at heart, using design to craft experiences that feel effortless and meaningful. I believe in blending creativity with strategy to create products that users love and businesses thrive on. I specialize in B2B and SaaS.
Hi There!
I’m a UX strategist, researcher, and designer with over 11 years of experience crafting human-centered solutions for clients worldwide – from Singapore to the US, UK, South Korea, and more. Working across diverse cultures has shaped my design philosophy: creating intuitive, inclusive experiences that resonate with real people.
In 2020, I made London my home, bringing my global perspective into every project. My approach to design is rooted in empathy – understanding not just what users do, but why they do it.
When I’m not designing, I’m a mom who loves spending time with my family and volunteering at my local animal rescue. Balancing creativity and compassion is part of who I am – whether I’m designing a user journey or helping a stray find a home.
Industry Experience
11+ Years
Lead Designer (Research) @ Samsung Design
May 2013 - Oct 2015
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Led UX research for Samsung’s digital appliances in India.
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Preserved the single-door refrigerator category from being discontinued by redesigning the product using research-driven insights, resulting in a model that continues to serve as the flagship product for the region.
Sr. UX Manager @ Times of India (Bennet & Coleman group)
Nov 2015 - May 2018
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Pioneered UX and design research for Magicbricks.com, as the team’s first dedicated UX designer, driving significant user engagement and brand recognition, ideated and launched the Magicbricks Forum, now India’s largest online real estate community,
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Established the company’s design research department, introducing user-centric methodologies to inform product strategy.
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Spearheaded the launch of India’s first Real Estate Experience Centre, delivering immersive, tech-driven property exploration.
UX Lead @ Max Life Insurance (Goldman Sachs group)
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Led the design of B2B digital tools stream.
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Established the design/user research function for the organization.
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Managed a team of 3 designers.
Jun 2018 - Oct 2018
Sr. UX Manager @ Globallogic
Oct 2018 - Jan 2020
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Designed digital transformation solutions for high-profile clients, including Singtel's super app project.
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Created healthcare software for MARS Petcare and VCA Hospitals, streamlining workflow efficiency- Leading to considerable reduction in appointment scheduling time.
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Conducted in-depth user research to inform product development, enhancing usability outcomes.
Sr Product Designer @ Lifeworks ( Now Telus Sante)
Mar 2020 - Feb 2022
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Oversaw product design and UX research for LifeWorks, an Employee Assistance Program (EAP) app.
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Envisioned and executed the design and launch of LifeWorks for Microsoft Teams.
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Innovated and redesigned the entire product with in-depth user research spread over an year,
the new concept was implemented, leading to significant increase in engagement and retention.
Principal Product Designer @ Ncino
Feb 2022 - Present
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Spearheaded design and UX research for cloud banking solutions, optimizing mortgage and commercial products with a deep understanding of Salesforce lightening design system
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Partnered with Lloyds, Santander, and ABN AMRO to improve digital banking tools, driving a substantial increase in user engagement.
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Developed strategies to enhance salesforce native client-facing tools, contributing to higher customer satisfaction scores.
Educational Qualification
Masters in design research (M.des) 2011-2013
NIFT, New Delhi, SGPA 8
Master's degree in design research and UX
Project showcase
Most of my projects are confidential, I will share the link upon request.
6 week study involving user research, digital transformation strategy and suggested concepts.
India's first Real Estate Experience Center creation from scratch
6 week study involving user research, digital transformation strategy and suggested concepts.
What people say
Shailendra, VP Product @ Spinny
Deepshikha is one of the most thoughtful UX professionals I've worked with. She is somebody who will force you to think and question every assumption. She is a full-stack designer from UX to UI and also doubles up as a product person if needed. So she always has a more holistic approach to product being developed than being just restricted to design.
MAYUR, VP EXPERIENCE DESIGN @ PUBLICIS SAPIENT
The speed & quality of the Lead/Manager depends on the speed of the team. When I hired Deepshikha I saw a flair of passion, dedication, enthusiasm and working alongside for two years she never let me down. She is a team player with a flair for creative thinking. Deepshikha is a passionate worker and a talented designer and aims very high to deliver quality. She completes projects cleanly and ahead of schedule, and is always hungry for more. She will be an incredible asset to any company or team. Her in-depth UX knowledge will help any company excel and I wish her good luck in all future endeavours. Happy to work again in future.
Emma Jones, Founder @Disruptive Hiring
Shikha is the ultimate professional. She supported me and my business in a time of real need. She came in as a trusted adviser and steered the development of our new website in the direction it needed to be to be 2020 ready. She is knowledgeable, highly technical and can communicate at all levels to ensure everyone involved feels part of the solution. She has business presence and commercial acumen that goes way beyond that one would expect for her tender years. She is a joy to work with, full of energy and I would have no hesitation in recommending her to any potential clients or employers.​
Get in Touch
Interested in learning more about my work or how we can collaborate on an upcoming project or a new job opportunity? Reach out today.
Shikha (Deepshikha) Sohal
+44 7424117298
